PORTFOLIO

Selected projects focused on UX clarity, scalable design and real-world collaboration.

#1 Skyline Tattoo

Real project · Web design & development · WordPress (Elementor)

The project involved a full redesign of the website to better reflect the studio’s visual identity while improving usability and long-term scalability.
The goal was to translate a distinctive aesthetic into a structured and flexible digital experience.

The information architecture and layout were completely redefined to guide users toward key actions, with particular attention to visual hierarchy, clarity and call-to-action placement.
A modular structure was designed to support content growth while preserving coherence and usability.

The website was developed in WordPress using Elementor, with a strong focus on flexibility and ease of use.
A component-based system was implemented to allow the client to independently manage, update and expand the website over time, including the creation of new sections and pages.
The platform is actively maintained by the client, with ongoing content updates handled autonomously following project delivery.
The project also included optimization for responsive behavior, performance and accessibility to ensure a seamless experience across devices.

Real project · Web design & development · UX/UI · WordPress

The project involved the design and development of a website for a psychologist, with the goal of creating a clear, minimal and professional online presence.
The visual direction followed the client’s guidelines closely, particularly in terms of color palette, typography and overall look and feel.

The website was designed to be clean, intuitive and easy to navigate, allowing users to access information quickly and without confusion.
A simple structure and minimal interface helped support clarity, readability and a smooth browsing experience.

The project was first designed in Figma and then refined through the changes requested by the client.
Prototypes were developed before implementation, and the final website was built to remain visually consistent, responsive and easy to manage over time.
The site also includes a blog section that is updated regularly.

Client project · UX architecture · Interface design

A recruitment platform designed to support both companies seeking talent and candidates exploring new opportunities.
The goal was to create a scalable structure capable of handling complex information while maintaining clarity and ease of navigation.

Content was organized into intuitive user journeys tailored to distinct needs, allowing users to quickly identify relevant paths.
Particular attention was given to hierarchy and cognitive load reduction to ensure a seamless experience.

The interface balances corporate professionalism with usability through structured layouts and consistent interaction patterns.
Built on reusable components, the design supports future scalability while preserving visual coherence.

External collaboration · UX-focused feature · WordPress

The project required a structured way to collect form data and translate it into visual reports for internal use.
The team chose to implement a custom integrated feature to ensure alignment with the platform’s workflow.

A feature was designed to automatically organize submitted data, generate CSV files and produce charts for easier interpretation.
The focus was on clarity, reliability and seamless integration within the existing system.

Developed in external collaboration, the feature was integrated into the platform to support consistent data handling.
The result is a practical tool that simplifies information reading and supports operational processes.

Editorial blog · WordPress · Content & SEO focused

Beyond Watches BW is an editorial blog dedicated to iconic and vintage watches, created for a niche audience of enthusiasts interested in in-depth articles and historical insights.
The objective of the project was to build a clean, content-focused platform that prioritizes readability, clear structure and long-term discoverability through organic search.

The website was designed to support content exploration through a clear hierarchy, well-organized categories and intuitive navigation.
Built with WordPress, the implementation focuses on performance, responsive behavior and a minimal visual language that keeps attention on editorial content.

Over the past year, the website reached approximately 20,000 users, primarily through organic search, within a clearly defined niche.
The project demonstrates solid SEO foundations and sustainable content visibility, attracting an international audience interested in specialized, long-form content.

A selection of frontend projects that extend my design practice and support seamless collaboration with development teams.